The 2nd Edition India Brand Summit 2024 was a significant gathering of marketing and branding professionals, focusing on the transformative power of addressable advertising and the evolving landscape of digital marketing. Some of the key themes explored at the summit included:

Personalized Marketing: The power of addressable advertising in creating highly personalized and effective marketing campaigns.
Data-Driven Marketing: The role of data in driving successful marketing strategies and the limitations of relying solely on data.
OTT Advertising: The future of advertising on over-the-top (OTT) platforms as they redefine digital media consumption.
Sports Marketing: Shifting paradigms in sports marketing and the opportunities for brands in this growing sector.
CTV Advertising: The complexities of connected TV (CTV) advertising and its potential impact on the industry.
Local Brands Scaling Nationally: The challenges and strategies for local brands to expand their reach and achieve national prominence.
Notable Speakers and Attendees

The summit featured an impressive lineup of speakers from leading brands, agencies, and industry experts. Some of the notable speakers included:

Sujay Ray, Head- Digital & Media Professional Products Division
Amaresh Godbole, CEO, Digital Technology Business
Sandeep Gupta, COO, Broadcasting Business
Arkaprava Ray, Head – Marketing Strategy, Brand Partnerships & Events, Content
Saugata Bagchi, Global Head – Digital, Experiential & Content Marketing
Ankesh Kumar, Director – Global Strategic Marketing
Ashutosh Sinha, VP – Distribution
Binda Dey, Group CMO
Prasad Pimple, EVP & Head of Digital Business Unit
Parul Menghani, Founder & CEO
Akash Valia, Sr. VP – Growth
Deepak Oram, SVP – Growth Marketing & Martech
Anil NM Wanvari, Founder, Chairman & Editor in Chief
Prabhakar Tiwari, Chief Growth Officer
Rajat Ojha, CEO
Varun Mohan, Head of Growth & Revenue
Ananya Roy Mathur, Senior Client Director
Mahadev Srivatsa, Brand Head
Vinit Karnik, Managing Director of Content, Entertainment & Sports
Nikhil Kumar, Chief Growth Officer
Prabhat Naik, Senior Partner – Client Leadership
Subhayu Roy, Director – Sales
Sunil Nat, Head of Ecommerce & Digital Strategy
Shraddha More, Head of Marketing
Eshwari Pandit, Senior Creative Director
Amit Sethiya, Lead – Category Marketing B2C
Surbhi Gupta, Head – Digital
Vishal Suvas Telkar, General Manager Business Development
Shwetha Iyer, SVP and Head of Marketing, RING & Kissht
Kushal Sanghvi, Chief Mentor
Jahid Ahmed, SVP & Head of Digital Marketing
Abhishek Kumar, Head – Digital Initiatives
Abhinay Bhasin, Senior Vice President – Product & Technology
Aakash Mishra, Vice President Group Brand Marketing
Neha Chimbulkar, Head of Marketing, APAC and EMEA, Quora
Amiya Swarup, Partner, Head Marketing Advisory
Vrushali Parab, General Manager Marketing
Divyanshu Singh, Chief Operating Officer, JSW Sports
Rajat Baweja, Product, Revenue and Strategy- Leagues and International Sports
Kiran Giradkar, Group CMO, BN Group
Nitin Burman, Head – Revenue & Monetization
The summit was attended by a diverse group of marketing professionals, including brand managers, advertising executives, digital marketers, and industry experts.

Overall Impact

The India Brand Summit 2024 provided valuable insights into the latest trends and innovations in the marketing and branding landscape. By bringing together industry leaders and experts, the summit fostered discussions, knowledge sharing, and networking opportunities. The event served as a platform for brands to explore new strategies and stay ahead of the curve in the rapidly evolving digital marketing landscape.



Thank you to all the faculty of PGDM Media and Entertainment for giving us this opportunity.
Dr. Aparna Khare Ma’am
Vidya Ramesh Ma’am
Dr. Namrata Singh Ma’am
Dr. Mousumi Choudhury Ma’am
Aji Joseph Sir


Welingkar Institute of Management
Indiantelevision.com

Gagan Khanna Jigyasa Gupta

hashtag#IndianTelevision hashtag#StarNetwork
hashtag#DisneyPlusHotstar hashtag#ShemarooEntertainment
hashtag#mediaconference hashtag#industryleaders
hashtag#futureofmedia hashtag#traditionalmedia
hashtag#personalbranding hashtag#networking
hashtag#careeradvice
hashtag#personalgrowth

This simple yet profound statement encapsulates the essence of our Weconnect app, which we developed for the We4tech competition. The competition challenged us to tackle real-world problems faced by the state and central government, and we chose to focus on the issue of disconnected alumni networks.
Weconnect is a social media-inspired app designed to create a seamless connection between students and professionals. Unlike traditional social media platforms, Weconnect aims to eliminate the fear of missing out (FOMO) while offering all the essential features for effective networking.
Our app includes personalized profiles, group discussions, and a job board. These features allow users to showcase their skills, connect with like-minded individuals, stay informed about upcoming events, and explore alumni networks.
We’re proud to announce that Weconnect secured 2nd place in the We4tech competition. This achievement is a testament to the hard work and dedication of our team.
Developing Weconnect has been a valuable experience. It has not only allowed us to contribute to a meaningful cause but has also provided us with valuable skills and knowledge in software development, project management, and teamwork.
We believe that Weconnect have the potential to make a significant difference in the lives of students and professionals by strengthening alumni networks and fostering a sense of community. We are committed to continuing to develop and improve the app to ensure its long-term success.



I would like to thank our Group Director Sir, Prof. Dr. Uday Salunkhe sir for providing us with this amazing learning opportunity and all my team members for their support and hardwork Atharv Deshpande, Nandini Thakkar, Amol Sawarkar, Sumukh Sharma and
Welingkar Institute of Management
REDX WeSchool
hashtag#figmaprototype hashtag#techhackathon hashtag#We4Tech hashtag#Weschool hashtag#FirstRunnersUp hashtag#WeConnect hashtag#AlumniApp

Recently we participated in the Colgate Palmolive- Transcend Challenge 2024. This project was a fun challenge to understand how we could make this product stand out in the crowded toothpaste market.
We started by learning about what people liked and didn’t like about toothpastes. We wanted to know what made Colgate special and how we could communicate that to customers for their premium ste of products. Based on our research, we created a plan to promote in a way that would appeal to the right people.
We used different marketing tools and strategies to reach our target audience. Our goal was to show people why Colgate-Palmolive (India) Ltd‘s Premium Range is a better choice than other toothpastes.
I’m really proud of the work we did on Transcend. Although we didn’t progress to the later stages of the competition, reaching the second round was a significant accomplishment. I want to thank Colgate-Palmolive and Welingkar Institute of Management for giving us this opportunity and also thank Falgoon Nanda and Aishwarya Bisht for their hard work and support.

As I put together this presentation, which has been a great learning experience. And who knows, maybe Colgate-Palmolive (India) Ltd is looking for a new hashtag#BrandManager or hashtag#SocialMediaMarketingManager?
I’m eager to contribute my expertise to your organization. Please feel free to reach out if you’d like to discuss my background further.

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