Uncategorized – The Magsman

The 2nd Edition India Brand Summit 2024 was a significant gathering of marketing and branding professionals, focusing on the transformative power of addressable advertising and the evolving landscape of digital marketing. Some of the key themes explored at the summit included:

Personalized Marketing: The power of addressable advertising in creating highly personalized and effective marketing campaigns.
Data-Driven Marketing: The role of data in driving successful marketing strategies and the limitations of relying solely on data.
OTT Advertising: The future of advertising on over-the-top (OTT) platforms as they redefine digital media consumption.
Sports Marketing: Shifting paradigms in sports marketing and the opportunities for brands in this growing sector.
CTV Advertising: The complexities of connected TV (CTV) advertising and its potential impact on the industry.
Local Brands Scaling Nationally: The challenges and strategies for local brands to expand their reach and achieve national prominence.
Notable Speakers and Attendees

The summit featured an impressive lineup of speakers from leading brands, agencies, and industry experts. Some of the notable speakers included:

Sujay Ray, Head- Digital & Media Professional Products Division
Amaresh Godbole, CEO, Digital Technology Business
Sandeep Gupta, COO, Broadcasting Business
Arkaprava Ray, Head – Marketing Strategy, Brand Partnerships & Events, Content
Saugata Bagchi, Global Head – Digital, Experiential & Content Marketing
Ankesh Kumar, Director – Global Strategic Marketing
Ashutosh Sinha, VP – Distribution
Binda Dey, Group CMO
Prasad Pimple, EVP & Head of Digital Business Unit
Parul Menghani, Founder & CEO
Akash Valia, Sr. VP – Growth
Deepak Oram, SVP – Growth Marketing & Martech
Anil NM Wanvari, Founder, Chairman & Editor in Chief
Prabhakar Tiwari, Chief Growth Officer
Rajat Ojha, CEO
Varun Mohan, Head of Growth & Revenue
Ananya Roy Mathur, Senior Client Director
Mahadev Srivatsa, Brand Head
Vinit Karnik, Managing Director of Content, Entertainment & Sports
Nikhil Kumar, Chief Growth Officer
Prabhat Naik, Senior Partner – Client Leadership
Subhayu Roy, Director – Sales
Sunil Nat, Head of Ecommerce & Digital Strategy
Shraddha More, Head of Marketing
Eshwari Pandit, Senior Creative Director
Amit Sethiya, Lead – Category Marketing B2C
Surbhi Gupta, Head – Digital
Vishal Suvas Telkar, General Manager Business Development
Shwetha Iyer, SVP and Head of Marketing, RING & Kissht
Kushal Sanghvi, Chief Mentor
Jahid Ahmed, SVP & Head of Digital Marketing
Abhishek Kumar, Head – Digital Initiatives
Abhinay Bhasin, Senior Vice President – Product & Technology
Aakash Mishra, Vice President Group Brand Marketing
Neha Chimbulkar, Head of Marketing, APAC and EMEA, Quora
Amiya Swarup, Partner, Head Marketing Advisory
Vrushali Parab, General Manager Marketing
Divyanshu Singh, Chief Operating Officer, JSW Sports
Rajat Baweja, Product, Revenue and Strategy- Leagues and International Sports
Kiran Giradkar, Group CMO, BN Group
Nitin Burman, Head – Revenue & Monetization
The summit was attended by a diverse group of marketing professionals, including brand managers, advertising executives, digital marketers, and industry experts.

Overall Impact

The India Brand Summit 2024 provided valuable insights into the latest trends and innovations in the marketing and branding landscape. By bringing together industry leaders and experts, the summit fostered discussions, knowledge sharing, and networking opportunities. The event served as a platform for brands to explore new strategies and stay ahead of the curve in the rapidly evolving digital marketing landscape.

Thank you to all the faculty of PGDM Media and Entertainment for giving us this opportunity.
Dr. Aparna Khare Ma’am
Vidya Ramesh Ma’am
Dr. Namrata Singh Ma’am
Dr. Mousumi Choudhury Ma’am
Aji Joseph Sir

Welingkar Institute of Management
Indiantelevision.com

Gagan Khanna Jigyasa Gupta

hashtag#IndianTelevision hashtag#StarNetwork
hashtag#DisneyPlusHotstar hashtag#ShemarooEntertainment
hashtag#mediaconference hashtag#industryleaders
hashtag#futureofmedia hashtag#traditionalmedia
hashtag#personalbranding hashtag#networking
hashtag#careeradvice
hashtag#personalgrowth

This simple yet profound statement encapsulates the essence of our Weconnect app, which we developed for the We4tech competition. The competition challenged us to tackle real-world problems faced by the state and central government, and we chose to focus on the issue of disconnected alumni networks.
Weconnect is a social media-inspired app designed to create a seamless connection between students and professionals. Unlike traditional social media platforms, Weconnect aims to eliminate the fear of missing out (FOMO) while offering all the essential features for effective networking.
Our app includes personalized profiles, group discussions, and a job board. These features allow users to showcase their skills, connect with like-minded individuals, stay informed about upcoming events, and explore alumni networks.
We’re proud to announce that Weconnect secured 2nd place in the We4tech competition. This achievement is a testament to the hard work and dedication of our team.
Developing Weconnect has been a valuable experience. It has not only allowed us to contribute to a meaningful cause but has also provided us with valuable skills and knowledge in software development, project management, and teamwork.
We believe that Weconnect have the potential to make a significant difference in the lives of students and professionals by strengthening alumni networks and fostering a sense of community. We are committed to continuing to develop and improve the app to ensure its long-term success.

I would like to thank our Group Director Sir, Prof. Dr. Uday Salunkhe sir for providing us with this amazing learning opportunity and all my team members for their support and hardwork Atharv Deshpande, Nandini Thakkar, Amol Sawarkar, Sumukh Sharma and
Welingkar Institute of Management
REDX WeSchool
hashtag#figmaprototype hashtag#techhackathon hashtag#We4Tech hashtag#Weschool hashtag#FirstRunnersUp hashtag#WeConnect hashtag#AlumniApp

Recently we participated in the Colgate Palmolive- Transcend Challenge 2024. This project was a fun challenge to understand how we could make this product stand out in the crowded toothpaste market.
We started by learning about what people liked and didn’t like about toothpastes. We wanted to know what made Colgate special and how we could communicate that to customers for their premium ste of products. Based on our research, we created a plan to promote in a way that would appeal to the right people.
We used different marketing tools and strategies to reach our target audience. Our goal was to show people why Colgate-Palmolive (India) Ltd‘s Premium Range is a better choice than other toothpastes.
I’m really proud of the work we did on Transcend. Although we didn’t progress to the later stages of the competition, reaching the second round was a significant accomplishment. I want to thank Colgate-Palmolive and Welingkar Institute of Management for giving us this opportunity and also thank Falgoon Nanda and Aishwarya Bisht for their hard work and support.

As I put together this presentation, which has been a great learning experience. And who knows, maybe Colgate-Palmolive (India) Ltd is looking for a new hashtag#BrandManager or hashtag#SocialMediaMarketingManager?
I’m eager to contribute my expertise to your organization. Please feel free to reach out if you’d like to discuss my background further.

As we all know Mumbai as “𝗦𝗮𝗽𝗻𝗼 𝗸𝗮 𝗦𝗮𝗵𝗮𝗿”, The City of Dream. But I read somewhere that the 𝗖𝗶𝘁𝘆 𝘁𝗵𝗮𝘁 𝗻𝗲𝘃𝗲𝗿 𝘀𝗹𝗲𝗲𝗽𝘀. Moving from one busy metropolis to another might seem like a seamless transition, but the cultural variations and pace of life in Mumbai can still be quite different from Kolkata. For me, the shift from the laid-back charm of Kolkata to the fast-paced energy of Mumbai was a significant adjustment. However, institutions like Welingkar aka “Weschool” can provide a supportive environment to help me adjust. The institute’s supportive environment and the closeness among students have made me feel at home. I’ve made some incredible friends here, and the informative sessions by industry professionals have been invaluable and have helped me understand the specific dynamics of the Mumbai market. I’ve learned firsthand that building strong relationships can open doors to countless opportunities. The “Network is Net Worth” concept has resonated with me deeply. Additionally, participating in extracurricular activities and clubs helped me develop new skills and broaden my horizons.

Beyond academics, exploring Mumbai has been an exciting adventure. While Kolkata has its own unique charm, Mumbai’s diversity and energy are captivating. From trying the passenger train aka Local to exploring iconic landmarks, I’ve discovered a city that offers a completely different experience.
Discovering a city that is both exciting and welcoming is a great experience , and I’m excited to see what the future holds.

Mumbai please treat me well 🤞

Anirban Mukherjee

“𝗪𝗵𝗲𝗻 𝘄𝗮𝘀 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝘁𝗶𝗺𝗲 𝘆𝗼𝘂 𝗱𝗶𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘁𝗶𝗺𝗲?”

We feel safe and comfortable when we keep doing the things that we know. It gives us a sense of security, and we tend to say “yes” to things we know and “no” to things we don’t know.
But are we gaining anything out of it? The answer is “NO.” I read this quote somewhere, which says,
“Life begins at the end of your comfort zone.” It’s us who can create new opportunities for ourselves and live outside of our comfort zone. Start saying “yes” to new things, and exactly that is what I did. After the successful completion of Funchaiyat Season 1, NIHT & Madoveradz presented the youth and students with Funchaiyat Season 2 with some of the most renowned and accomplished personalities like Suraj Juneja, Sumit Agarwal, Srishti Nadhani , and RISHAV SADHU. I had the honor to moderate them throughout the various sessions. That adrenaline rush and feel-good chemicals flooded into my brain, giving me a completely new experience and opportunity to learn. It is always important to stretch and grow outside of our comfort zone.
But remember to look back and see how far you have come. We always tend to wear our victory as a badge and hide our failure. But the truth is, we grow when we celebrate both our victory and failure and have the courage to do it again!
Keep saying “yes” to new opportunities and keep growing!

Get in Touch

Funchayat, a first of its kind marketing and networking event, was co-organised and co-hosted by Anirban Mukherjee and others for NIHT, a digital Marketing institute. It was graced by eminent influencers and industry stalwarts.

Frame the Feel 2.0, a photography competition that was organised by Anirban Mukherjee and team was given due coverage in the Young Metro by Telegraph.

A meetup at Radio 91.9 FM for the promotion of an event at Oxford Bookstore.

Caught in action! Promoting our event at 91.9 FM was a phenomenal experience!

A sneak peek into the article posted on t2 by telegraph on the event ‘Magneficia’ by Techno India

A sneak peek into the article posted on t2 by telegraph on the event ‘Magneficia’ by Techno India that was organised by a team that included Anirban Mukherjee at the core of management.

A closer look at an image of Anirban Mukherjee with fellow organiser Eqesh Surana and head of management department Gagan Pareek.

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