Recently we participated in the Colgate Palmolive- Transcend Challenge 2024. This project was a fun challenge to understand how we could make this product stand out in the crowded toothpaste market.
We started by learning about what people liked and didn’t like about toothpastes. We wanted to know what made Colgate special and how we could communicate that to customers for their premium ste of products. Based on our research, we created a plan to promote in a way that would appeal to the right people.
We used different marketing tools and strategies to reach our target audience. Our goal was to show people why Colgate-Palmolive (India) Ltd‘s Premium Range is a better choice than other toothpastes.
I’m really proud of the work we did on Transcend. Although we didn’t progress to the later stages of the competition, reaching the second round was a significant accomplishment. I want to thank Colgate-Palmolive and Welingkar Institute of Management for giving us this opportunity and also thank Falgoon Nanda and Aishwarya Bisht for their hard work and support.
As I put together this presentation, which has been a great learning experience. And who knows, maybe Colgate-Palmolive (India) Ltd is looking for a new hashtag#BrandManager or hashtag#SocialMediaMarketingManager?
I’m eager to contribute my expertise to your organization. Please feel free to reach out if you’d like to discuss my background further.