Linkedin – The Magsman

Recently we participated in the Colgate Palmolive- Transcend Challenge 2024. This project was a fun challenge to understand how we could make this product stand out in the crowded toothpaste market.
We started by learning about what people liked and didn’t like about toothpastes. We wanted to know what made Colgate special and how we could communicate that to customers for their premium ste of products. Based on our research, we created a plan to promote in a way that would appeal to the right people.
We used different marketing tools and strategies to reach our target audience. Our goal was to show people why Colgate-Palmolive (India) Ltd‘s Premium Range is a better choice than other toothpastes.
I’m really proud of the work we did on Transcend. Although we didn’t progress to the later stages of the competition, reaching the second round was a significant accomplishment. I want to thank Colgate-Palmolive and Welingkar Institute of Management for giving us this opportunity and also thank Falgoon Nanda and Aishwarya Bisht for their hard work and support.

As I put together this presentation, which has been a great learning experience. And who knows, maybe Colgate-Palmolive (India) Ltd is looking for a new hashtag#BrandManager or hashtag#SocialMediaMarketingManager?
I’m eager to contribute my expertise to your organization. Please feel free to reach out if you’d like to discuss my background further.

Anirban Mukherjee

“𝗪𝗵𝗲𝗻 𝘄𝗮𝘀 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝘁𝗶𝗺𝗲 𝘆𝗼𝘂 𝗱𝗶𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘁𝗶𝗺𝗲?”

We feel safe and comfortable when we keep doing the things that we know. It gives us a sense of security, and we tend to say “yes” to things we know and “no” to things we don’t know.
But are we gaining anything out of it? The answer is “NO.” I read this quote somewhere, which says,
“Life begins at the end of your comfort zone.” It’s us who can create new opportunities for ourselves and live outside of our comfort zone. Start saying “yes” to new things, and exactly that is what I did. After the successful completion of Funchaiyat Season 1, NIHT & Madoveradz presented the youth and students with Funchaiyat Season 2 with some of the most renowned and accomplished personalities like Suraj Juneja, Sumit Agarwal, Srishti Nadhani , and RISHAV SADHU. I had the honor to moderate them throughout the various sessions. That adrenaline rush and feel-good chemicals flooded into my brain, giving me a completely new experience and opportunity to learn. It is always important to stretch and grow outside of our comfort zone.
But remember to look back and see how far you have come. We always tend to wear our victory as a badge and hide our failure. But the truth is, we grow when we celebrate both our victory and failure and have the courage to do it again!
Keep saying “yes” to new opportunities and keep growing!

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